Prabal Bora Open to consulting
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Growth

Prabal Bora

Growth marketer with over six years across B2B and B2C. I scale user acquisition, rebuild marketing funnels, and find the measurement problems underneath both. Currently leading growth at SlidesAI across four product surfaces.

hi@prabalbora.com / linkedin.com/in/prabalbora / Case studies
Experience
SlidesAI / Growth Aug 2025 – Present
Dubai, remote
  • Sole growth hire for an AI presentation product with 15M+ Google Workspace installs, owning acquisition, lifecycle, and monetisation across four distribution surfaces (web app, Google Slides and PowerPoint add-ons, ChatGPT integration) and managing two external agencies.
  • Built the paid acquisition function from zero, launching the company's first Google Ads campaign and expanding into Meta and Reddit.
  • Took lifecycle email from transactional-only to a full behavioural automation stack, standing up the analytics-to-ESP pipeline and rebuilding sends around trigger moments after establishing the product is a moment-of-need purchase rather than a habit. Lifted free-to-paid conversion 11%.
  • Restructured monetisation around annual plans, cutting churn 15% and lifting annual mix from 12% to 23% of new subscriptions.
  • Established the comparison page programme as the core non-brand organic play, and rebuilt the content roadmap around non-brand intent after diagnosing AI Overviews as a click-through problem rather than a ranking one.
  • Ran the churn analysis that identified low recurring usage as the dominant cancellation driver, reframing retention strategy around use-case frequency rather than product quality.
CleverX / Growth Jun 2024 – Jul 2025
San Francisco, remote
  • Drove growth strategy for a global research and expert recruitment platform, focused on acquiring product research and AI/ML clients.
  • Revamped the funnel across paid, organic, and outbound, increasing qualified demo bookings over 45% within six months.
  • Built and optimised email outreach at 10K+ daily scale, improving response rates over 30% through personalised messaging and case-study-led follow-ups.
  • Oversaw SEO and content, producing a 3x increase in organic traffic and material keyword ranking gains.
  • Led ABM campaigns targeting enterprise clients and high-growth startups in AI, SaaS, and research.
  • Launched the thought-leadership programme: a company podcast, LinkedIn content, and a product changelog microsite.
  • Partnered with product and sales on positioning, self-serve adoption, and pricing experiments for subscription models.
TruckX / Product Marketing Manager Dec 2023 – Jun 2024
Sunnyvale, California, remote
  • Rebuilt performance marketing funnels, improving lead-to-customer conversion ~12% in the first month across Meta, Google, and TikTok on a $10K monthly budget.
  • Led go-to-market for a US product launch across B2B and B2C audiences.
  • Ran ABM for fleet managers, and owned SEO at content and technical levels for hardware and SaaS lines.
  • Coordinated cross-functional teams to align marketing with company goals.
Newton School / Product Marketing Manager Nov 2021 – Dec 2023
Bengaluru
  • Directed product marketing for a B.Tech programme, increasing total admission payments 22% for the first batch.
  • Cut customer acquisition cost 47% within three months by prioritising growth experiments.
  • Drove 60 to 70% of overall acquisition through performance marketing.
  • Owned the full website lifecycle on a no-code CMS, and ran user interviews and market research to sharpen targeting.
  • Managed and mentored a team of designers, copywriters, and other creatives.
KREO Design & Innovation / Lead, Creative Content and Copy Jan – Nov 2021
Bengaluru
  • Created high-impact copy across platforms for Fortune 500 brands and unicorn startups.
  • Led content for out-of-home advertising and social media against major client objectives.
Igniad Media / Content Specialist Mar 2020 – Jan 2021
Bengaluru
  • Built content strategies across platforms, tailored to client goals and industry trends.
  • Managed social calendars and wrote ads, articles, and promotional copy.
  • Ran SEO optimisation and performance analytics to track content visibility.
Earlier 2019
  • Social Media Manager, Khelo India Youth Games, under the Ministry of Youth Affairs and Sports.
  • Content Manager, Guwahati Metropolitan Development Authority, Government of Assam.
  • Content Writer, Kuhipaat Communications and Technology.
Skills
Go-to-marketPlanning and running product launches and campaigns tied to business goals.
Positioning and messagingDefining what a product is for, and saying it in language that differentiates.
Demand generationFull-funnel acquisition across paid, organic, and outbound.
Sales enablementDecks, one-pagers, and case studies that help a sales team close.
Adoption and retentionLifecycle work that turns signups into active, returning users.
User researchInterviews and market research that feed product and marketing decisions.
ExperimentationPrioritising and running tests across pricing, messaging, and channels.
Tools
Search and GEO
AhrefsSemrushSearch ConsoleProfound
Performance marketing
Google AdsMeta AdsLinkedIn AdsReddit AdsTaboola
CRM and lifecycle
HubSpotClevertapMoEngageLeadsquaredFreshworksMailmodoMailchimpMailjet
Analytics
Google AnalyticsMixpanelMetabaseHotjarClarityBrand24Looker StudioPostHogAppsFlyer
Design and web
FigmaWebflowWordPressGhostPhotoshopPremiere ProClaude CodeSanity
Automation and ops
ZapierTypeformTallyVideoaskJiraClickUpShopify
Education
St. Anthony's College / BSc (Hons), Physics 2015 – 2018
Achievements
The Man Who Speaks NatureProduced a documentary that won more than fifteen international awards.
Kolpor GolpoFounded a platform promoting Assamese culture and stories, running micro-documentaries and podcasts since 2018.
Rainforest RecordsRun an independent label for electronic and alternative artists from Northeast India.
State Child Scientist Award, 2008Awarded by the Assam Science Technology and Environment Council for the National Children's Science Congress.
Student association presidentLed a student association for two years, growing community engagement and programming.